World’s #1 CRM provider Salesforce has extended their low-code Lightning development platform for mobile apps development. Recently Salesforce added Salesforce Lightning Platform Mobile in their low-code space which has seen a number of new products in the past few years. As the demand for enterprise mobile apps is quickly growing, this new low-code mobile app...
Six-months back Salesforce acquired Israeli marketing intelligence platform Datorama. The cloud-based AI software was used by marketers to optimize their marketing campaigns and workflows in order to make them more effective by consolidating and pulling insights from data and enabling the reporting across channels and campaigns instantly to make real-time decisions. Datorama had a strong...
Salesforce’s latest Spring’19 release is focused to offer more personalized and integrated customer journeys while enabling smart work with the highest level of data insights. Here are a few of the highlights of the latest release notes which you need to know. More tools to adopt Lightning Experience Salesforce has introduced new tools to help...
If you are a small or medium scale company, your customers are the single most precious asset for you irrespective of the industry you are in, or the products/services you are dealing with. Customers regularly provide a sense of purpose and direction to any business. Apart from revenue, they drive new ideas and business strategies....
It has been a busy month at Salesforce office. After a successful Dreamforce, it is time to have a look at some of the top Salesforce Winter ’19 Release Notes. The Winter ’19 release offers more connected customer experiences with a lot of new features which will help companies drive enduring customer relationships. Let’s have...
In perhaps their biggest announcement at Dreamforce 2018, Salesforce Co-CEO Marc Benioff announced the release of Customer 360 asserting that the fourth industrial revolution is connectivity. Customer 360 is a set of services that aims to offer instant access to unified customer data across Salesforce applications. As a part of Salesforce’s vision for the Customer...
In their latest announcement, the interactive email services start-up company Rebel has revealed that they are now being acquired by Salesforce. Though the terms of the deal have not been disclosed, we believe this is a strategic move by Salesforce to expand its marketing services. Marketing has been Salesforce’s smallest division posting $452 million revenue...
SessionM, the Boston-based customer data and engagement platform, announced a $23.8 million Series E investment led by Salesforce Ventures. The investment round was led by Salesforce Ventures along with other existing premier investors comprising Causeway Media Partners, CRV, General Atlantic, Highland Capital and Kleiner Perkins Caufield & Byers. The company has now raised over a...
World’s no.1 CRM provider, Salesforce has acquired Israeli marketing intelligence firm Datorama to accelerate its AI initiatives. Though the financial terms of the deal were not disclosed, but few reports indicate that the deal is worth more than $800 million. Salesforce has been a key player in the world of digital transformation which is transforming...
The inaugural Salesforce Connections event which was held in Chicago last week, which gathered thousands of leaders in marketing, commerce, and service. The context of the event was to discuss innovative ways in order to integrate all the customer sending data signals across devices. As today’s customers are looking beyond products to reward businesses, it...
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