Preparing for Security Review: What are the Prerequisites

Salesforce AppExchange is an online marketplace for third-party developers to create apps on Salesforce. There are innumerable apps and solutions available for customers’ implementation needs on the Salesforce AppExchange platforms.  The efficiency and ease of using Salesforce AppExchange is something to vouch for! It has been empowering larger teams, entrepreneurs as well as start-ups.  However,...

Lead to Cash – What is it, Why is it Important for Your Business, and Things to Keep in Mind

Without an iota of doubt, innovation is the key to carving a niche for your business in today’s competitive world. Nevertheless, businesses in all spheres are always challenged to deliver the best customer experiences, user interface behaviors, and so on. Experimenting with advanced Lead to Cash processes seems to be the new age mantra to...

How to Become a Champion in Salesforce?

Customers are hailed as the king of every business! In today’s customer-oriented business world, Salesforce connects customers and businesses together. This cloud-based CRM platform provides a single customer view to the different departments of the business organizations, helping them resolve customer issues, foster fast communications, and gain customer’s trust through personalized interactions. People proficient in...

Full Stack Salesforce Developers- A Career That’s Just Not About Code

Salesforce has revolutionized the CRM business by leaps and bounds since its launch. It provides a whole complementary suite of enterprise applications focused on customer service, marketing automation, and the like.  Due to the diversity of operations, the pay is indeed lucrative but what attracts most people towards the Salesforce ecosystem is a ‘NO-code’ career...

Best Practices to Boost Email Marketing with Salesforce Marketing Cloud & Einstein AI

In today’s world AI is being used through the marketing lifecycle to meet the customer’s expectations, get a competitive edge, and in the long run to improve the business margins. Marketers worldwide reported that AI alleviates their overall marketing efficiency by helping them in creating 1-to-1 marketing campaigns across every touchpoint. Generally, AI lends a...